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WR Partners offer Free Strategic Business Review

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Planning for the future – the WR Partners experience by Paul Brown, Tax Partner.


With many businesses currently operating hand to mouth and fighting every day to survive, for many business owners the thought of spending time on the long-term strategic direction of their business might seem like an investment they just can’t afford to make. I would argue however, that now is exactly the time that business owners need to lift themselves out of their day to day activities and really consider the future for their business.

The reality is that not all businesses suffer to the same extent during a downturn.  While many businesses do suffer (and sadly go under) there are others that will not only survive but indeed thrive during tougher times. It is also clear that there will be an end to this downturn and businesses that come out of the other end of this crisis with strong foundations and a clear plan for the future will be the ones best placed to take advantage of the opportunities the recovery will present.

At WR Partners, we have a leadership group that focuses on what really matters for the long-term future of our business. Initially we invested a great deal of time in developing a clear set of goals and identifying the key actions we need to undertake to reach those goals – then captured this in a one-page plan. This plan is the document which sets out the strategic direction for our business. We regularly revisit it and challenge ourselves to ensure we are on track and we still believe the direction set initially is the right one. All of this was done before the pandemic hit, but we have kept to this discipline throughout even when there have been a few more twists and turns along the way - the end goals remain the same.

The time we invest working on our business is the most valuable time we spend together as a team. We do acknowledge however, that we could not have achieved what we have to date without external help. Having someone outside the business to challenge us and ensure we are on track has been a hugely valuable part of the process. By continuing to work to our original goals and actions we have total confidence that we will emerge into the “new normal” with a business which has not only survived the pandemic but is ready to thrive in a post Coronavirus world.


We would challenge every business owner to ask themselves if they really have a clear strategy for the future – even if it’s just “I can’t go through this again so I want to find a way out!” then at least you have a goal to work towards.

If you would like to understand more about the strategic planning process and how we might be able to bring that to your business and help to protect your future, contact us today for a free, one-hour strategic business review. You can email us at or call us on 01743 273273.

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