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Local SEO – What is it and why you need it

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It’s estimated that in 2018 there was around 7 billion to 10 billion searches per day in Google.

“82% of smartphone users use a search engine when looking for a local business” via Think with Google. Yet according to Brand Muscle via Local Search Association, “56% of local retailers haven’t claimed their Google My Business listing.”

This is a huge missed opportunity for these local retailers who risk being overlooked in search results, which means missing out on a chance to engage with potential customers. Fortunately, it’s easy and free (for now) to turn this situation around. Here’s how:

Introducing local SEO services...

What is Local SEO?

Local Search Engine Optimisation (SEO) helps your company stand out in the search results, boosting the chances of attracting active customers who are in your area.

Local SEO is used for location-based searches, which means that a location or physical address is essential. This is because Local SEO focuses on offering results that are relevant to the searcher, based on their location (estimated or actual) – even more so for searches on a mobile device.

For example, if you search for ‘taxi’ on your phone, Google offers you the results which are nearest and relevant.

Why is Local SEO significant?

A significant number of customers conduct local searches on a daily basis to find local businesses in their location for both their products and services. Claiming your Local SEO helps you boost your chances of being found by prospective customers.

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