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Design Students Make Their Mark With Tesco Crewe Mural

Graphic Design students have made a lasting impression after producing an eye-catching wall mural for Crewe’s Tesco Extra store.


The South Cheshire College group created artwork which reflects Crewe’s culture and heritage and will be seen by hundreds of shoppers at the popular supermarket each week.


The giant mural has brought to life an area of the store which will be used as a community space for members of the public in the future.


College quartet Josh Lyon, Megan Shepherd, Angus Andrew, Alicia Taylor completed the practical side of the project in just a week.


Their design uses the word ‘Tesco’ as the centrepiece and is surrounded by badges, logos and illustrations for major organisations in the town including South Cheshire College, Crewe Alex FC, Crewe Town Council, Bentley Motors, Mornflake and The Crewe Heritage Centre.


After creating the initial design using digital Photoshop software at college, the Higher National Diploma (HND) students projected it on to the wall at the store before sketching it out.


They then painted logos and illustrations on to the space, measuring 18 feet high and 16 feet wide, before filling the gaps with hundreds of press cuttings from old copies of the Crewe Chronicle newspaper.


Store chiefs are delighted with the new design which reflects Tesco’s commitment to the local community and builds on successful projects undertaken by Tesco Crewe’s Community Champion Hayley Bicker.


Seb Garner, Service Manager at Tesco Extra Crewe, said: “We approached the College to see if students would be interested in taking the project on and they have done a fantastic job.


“We are very pleased with the finished design and this area has been a space that we’ve wanted to transform for some time.


“The design that students have produced represents the town of Crewe very well and as this is going to be used by community groups in the future it is the perfect backdrop to this area near the front of the store.”


Students were pleased to be able to use more traditional art techniques to bring the wall to life.


Former Sir John Talbot High School pupil Alicia Taylor is now on her third Graphic Design course at South Cheshire College after completing the Level 3 Graphic Design and Higher National Certificate programmes before moving on to the HND.


Alicia, 21, of Whitchurch, said: “A lot of our work is computer based using digital techniques and although we created the initial designs at college it was a lot of fun doing the painting side of things at the store.


“We put a lot of time and effort into the project and it was very much a team effort. It is very rewarding to see the wall finished.”


Josh Lyon, of Winterley, added: “We’ve enjoyed the project which has been a good chance to show what we can do in the wider community outside the college environment.”


Many students go on to secure successful careers as Graphic Designers once their complete their college courses.


Amanda Panesh, South Cheshire College Graphic Design Lecturer, said: “Students have embraced this project and are delighted with their final design.


“This has given them the opportunity to showcase their creative talent and work in partnership with a big local store.”


If you are interested in booking the Tesco area for meetings and functions, please contact the Tesco Crewe Extra store on 0345 6719463.


For more information about Graphic Design courses and Higher Education programmes at South Cheshire College, please call 01270 654654 or visit www.scc.ac.uk

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