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A ‘PERFECT PRINCESS’ PARTNERSHIP FOR CREWE LYCEUM THEATRE AND SNUGBURYS ICE CREAM

Two South Cheshire family favourites have teamed up to produce a special festive treat with a Cinderella-themed ice cream by Snugburys Ice Cream for audiences at Crewe Lyceum Theatre during the pantomime season.


The limited edition ‘Perfect Princess’ white chocolate ice cream with homemade marshmallow ripple will be available to purchase exclusively at Crewe Lyceum Theatre during the run of Cinderella, starring Gareth Gates, from Saturday 12 December until Sunday 3 January.


“We are extremely pleased to partner with Snugburys for this limited edition ice cream,” Clare Hambleton, Hospitality Manager at Crewe Lyceum Theatre said. “As the home of Cheshire’s biggest family pantomime, it is a fantastic opportunity to celebrate our magical Christmas spectacular with an inventive new flavour from one of Cheshire’s favourite ice cream brands.”


The Lyceum’s Hospitality team worked with Snugburys to develop a tongue-tickling taste with a special pantomime twist, sampling a range of famous Snugburys flavours in the process. The white chocolate flavour was inspired by Cinderella’s carriage transformation and the classic white chocolate mice sweets. The pink marshmallow ripple which runs through the ice cream provides a touch of indulgence and was a firm a favourite with early young taste testers.


Cleo Sadler, Head of Production, Snugburys Ice Cream, said, “We had a lot of fun working with the Lyceum to come up with an ice cream flavour that captures the spirit of Cinderella and will appeal to children and adults. Pantomime and ice cream are both traditions that we know families love to share, making it a perfect partnership.”


Snugburys, based just outside Nantwich, is a family run ice cream business with a passion for great food. They create over 40 ice cream flavours including Damson and Sloe Gin and Christmas Pudding. The Snugburys ice cream shop is a popular Cheshire attraction with over 200,000 visitors a year.


The Crewe Lyceum Theatre is home to Cheshire’s biggest pantomime. Cinderella, starring Gareth Gates, is already on-track to smash previous attendance records. Cinderella is produced by Qdos Entertainment, the world’s largest pantomime producer and the company behind the Lyceum Theatre’s recent record-breaking productions of Jack and the Beanstalk and Peter Pan.


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