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Tag: marketing

Sharon Kennett
Building a brand in three easy steps
Last week I met a designer whose services include brand development.  He’s very creative and has produced some striking logos and corporate identities.  But my understanding of brand development is en...
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Crighton Marketing Ltd
New Year Marketing Resolutions
      If one of your New Year resolutions is to promote your business better (and sell more) via marketing in 2019, I’d be happy to talk to you. Marketing can be a lot more cost effective, simple and ...
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Tags: marketing
JG Creative Communications Ltd
C is for Copywriting
C is for Copywriting Copywriting is a powerful skill. Get it right and you’ll capture your audience and engage them in your brand for life; get it wrong and you could turn people off completely. Why i...
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JG Creative Communications Ltd
B is for Brief
In this context brief is a misleading word. A design and communications agency wants you to be anything but brief when briefing them! But what is a brief? At the beginning of a new design job you’ll u...
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JG Creative Communications Ltd
A is for Audience
A is for Audience I’d be willing to bet that you’re reading this post for one of the following reasons:  You want to learn more about understanding your audience You want some tips on how to work mor...
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