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16 Reasons Why Every Business Should Actively Use Listings and Social Media Platforms

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of Business to Business Marketers use social media in some form? No matter what product or services you are selling and who you are selling them to, using social media as a marketing tool can help you grow your brand and increase your profits.


In today’s society, not having an active social media presence for your business is similar to going to a board meeting and pulling out a flip phone. But, similar to those who still own flip phones, there are people that dig their heels in and refuse to build an active social media presence, asking how important can it really be to my business. The answer? Very.


The Importance of Social Media for Web Traffic


Social media posts can be used to drive targeted traffic. When you create a new page on your website you are eager for the world to see it and well placed social media posts can make all the difference. A single link on Reddit has been known to drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that consistently earns a handful of visitors a day and increase that number into the hundreds.


Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and while killer content strategy for SEO is the most important part of earning the top spots in search engine rankings, driving traffic to optimised pages using social media profiles will cause them to climb much faster in the search engine page results.


Social Media is the Best Tool to Connect With


Social media will lead to real relationship building. The best part of platforms such as Instagram and Twitter is that you get an insight to your customers’ lives – what products are they buying? What do they do at the weekend? What kind of posts do they love to share and from which websites? You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry.


User are receptive to your messages. Customers will look at social media as social networks, not marketing channels. Therefore, they are less likely to see your posts as advertising and will more likely absorb what you have to say. This generates a lot of web traffic when you link to your site and posts that market themselves as your friend and followers share what you’ve posted.


Social media ads allow targeting and retargeting. One of the reasons social media is important is because social media ads are highly customisable. Facebook ads, for example, allows you to target users by specifying location, age, industry and even personal interests.


Social media can help you get noticed at events, and even generate earned media coverage. Whether your business is sponsoring a charity fundraiser or attending a trade show there is no better way to leverage your presence than with the help of social media.


The Importance of Social Media Marketing for Brand Image


You can respond to problems immediately. If there’s a problem with your product or service you will want to know immediately. Active social media tends to bring in instant feedback, so as soon as there is a problem you will be the first to know and can take steps to resolve them right away. Consumers appreciate companies that respond to customer complaints and being transparent on social media allows potential customers to see what quality of customer service you provide and how you deliver it.


A strong social media presence builds brand loyalty. Brands with active social media profiles tend to have more loyal customers. When you’re engaging and interacting on social media you become less like a corporation and more like what you truly are – unified group of people who share a vision.


The Right Social Media Marketing Arena is a (Fairly) Level Playing Field. Some brand have bigger budgets than others when is come to paid advertising, but generally most businesses are on an equal footing when marketing on social media. Brands who thrive and go viral are those with the most clever, attention grabbing tactics and the most useful, link worthy content. In sort, they’re providing value to their target audience while also showing personality and being entertaining. If you want to get lots of traffic and really increase your sales online then you need to outwit, out network and outwit your competition, while still offering superior products and customer service.


When it comes to newsjacking, social media is king. Facebook, Twitter and even Reddit marketing give you a front row seat to the news that’s becoming viral right as it’s happening. Jump in at just the right time and you’ll earn some major media attention – and that’s something you just can’t do with a traditional ad campaign.


The Importance of Social media Marketing for Sales and ROI


Social media marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions? It’s not surprising that when you stay in front of your customers base they are more likely to buy from you. Social media marketing not only keeps your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy, such as coupon codes.


You’ll find customers you didn’t know existed. If you set up streams to follow keywords in Twitter, you can find people who are looking for the products you sell and direct them to your site.


Customers who didn’t know you existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join groups that are related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site.


You Can’t Beat the Print (or ROI) of Social Media


It’s Cheap! If you handle your own social media management, it’s even free. But, if you choose someone like us to manage your social media for you, you will pay tiny fees and be more likely to see a return on your investment. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, getting someone like us to manage your social media for you is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.


The ROI on social media ads is unbeatable. The average cost per click on Google AdWords is between £1 and £2 and depending on the targeted keyword you could be spending more than £50 per click. Through targeted, boosted posts on Facebook traffic can be sent to your website for as little as 12p per click.


Listings


Above are reasons why everyone should be on social media – i.e. Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Blogs, etc. – but don’t underestimate the importance of taking advantage of free listings and how they can benefit your SEO.


Free listings are a great way to expand your presence across a number of different websites, all of which tell customers and potential customers what you do and what you can offer them, as well as contact details and a link to your website to drive that all important traffic. What’s more, information on your listings will help Google to establish what it is you do as a business and where you are based, improving your ranking on the search engine.


However, don’t feel the need to put yourself onto every site available as this often includes crappy directories and link exchanges and these are not the quality links you want to create. To get you started, we have included below a list of just a few places that you can list your business safely. We have even used these ourselves!


www.yell.com
www.theigroup.co.uk
www.hotfrog.co.uk
www.cylex-uk.co.uk
www.192.com
www.linkedin.com
www.applegate.co.uk
www.city-listings.co.uk
www.trustpilot.co.uk
www.yelp.co.uk


Here at Design Office we are marketing specialists and we know how to confidently and efficiently manage an integrated marketing campaign that includes social media platforms (see our previous post about Lambert Leonard and Mays integrated marketing campaign). If you just need a hand writing a blog post for your website, you need content for your Facebook and Twitter pages, or you want a consistent fully integrated marketing campaign, Design Office can help you! No matter how big or small your budget is we can create a bespoke digital marketing package that is guaranteed to improve your ROI. If you want to find out more information why not arrange a no obligation consultation with a member of our marketing team today? Call 01270 252106 or send an email to marketing@designoffice.co.uk now!

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